Have Sony turned a PR disaster into a PR triumph? (part two)

Have Sony turned a PR disaster into a PR triumph? (part two)

Jun 24, 2011

Part one concentrated on how Sony’s choice of games for the Welcome Back package could, potentially, rescue their profit margin in the long run. Despite this, they still have a long road to travel before they can confidently claim that the PlayStation brand has survived the security breach – particularly in Japan. Japan was one of the last countries to...