Xbox 360 demand falls by half in 2012 Q1

The industry’s seen plenty of doom and gloom stats over the last two years, and here’s another one; MCV is reporting that Xbox 360 sales plummeted by almost 50% for the first quarter of 2012. 1.4m units were shipped in that period – and ‘shipped’ does not mean ‘sold’ – which, we presume, means roughly 2.8m were shipped in the same period last year. Revenue for the machine dropped 33% to ‘just’ $584m.

Apparently, the 360 made up about a third of Microsoft’s ‘Entertainment and Devices’ division’s $1.6bn revenue for the period, though EaD still managed to post a loss of $339m (compared to a profit of $210 in the same (MCV have ‘sale’, but we’ll arrogantly presume that to be a typo) period last year. It’s not yet clear if Microsoft will weakly try to argue that GAME’s demise had a hand in this, as Starbreeze have done for Syndicate’s poor sales (as opposed to the idea that, y’know, it’s not a very good game).

As MCV also point out however, the 360 has been the top selling console over in the USA for 15 months in a row.

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Written by Luke K

Luke plays lots of videogames, now and again stopping to write about them. He's the editor in chief at Critical Gamer, which fools him into thinking his life has some kind of value. Chances are, if you pick up a copy of the latest Official PlayStation Magazine or GamesMaster, you'll find something he's written in there. Luke doesn't have a short temper. If you suggest otherwise, he will punch you in the face.

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