The European Commission has claimed that it has received complaints from across Europe regarding free-to-play games, and they are planning on meeting representatives of the games industry to discuss their concerns.
The EU ministers are suggesting that the term ‘free-to-play’ should apply to games that are totally free, and without any additional micro transactions. Viviane Reding, the EU justice commissioner said “misleading consumers is clearly the wrong business model and also goes against the spirit of EU rules on consumer protection”.
With children in particular being targeted by free-to-play marketing, EU Commissioner Neven Mimica, said “consumers and in particular children need better protection against unexpected costs from in-app purchases”.
Hopefully the EU’s intervention will help stop a nightmarish microtransaction future, where we have to pay to shoot a gun in a first person shooter, or buy a spell in an RPG that is the only way to fell the final boss.