Microsoft buy an entire commercial break

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As reported by Marketing Week (spotted on MCV), Microsoft have splashed the cash in a big way to promote their big casual hopes for Christmas. They’ve bought a whole ad break.

Next Saturday (November 14th), chavs – er, viewers – who tune in to the UK version of The X Factor will find that an entire break will be used to promote Xbox 360 products. The main push seems to be for the newly introduced Sky Player, but the time will also be used to advertise Lips Number Ones, and DJ Hero.

“By taking up the entire ad break, we can really help to capture the imagination of both potential and existing Xbox users.” said UK Xbox marketing director Stephen McGill, before lighting a Cuban cigar with a thick wad of £50 notes. Possibly.


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Written by Luke K

Luke plays lots of videogames, now and again stopping to write about them. He's the editor in chief at Critical Gamer, which fools him into thinking his life has some kind of value. Chances are, if you pick up a copy of the latest Official PlayStation Magazine or GamesMaster, you'll find something he's written in there. Luke doesn't have a short temper. If you suggest otherwise, he will punch you in the face.

One comment

  1. Looks like Microsoft are getting ready for christmas

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